Blogs • 13 Oct 2021

Why feedback is so important when creating e-learnings?

Why feedback is important while creating E-Learnings?

For me, every day is a new day for creating a new (or existing) attractive and animated e-learning. Not only to make it look perfect but also to have it efficient so that end-users understand the goal of the e-learning. Saying this, it’s always a pleasure to receive feedback from the audience. Honestly, ‘always’… let’s call it ‘almost’ as sometimes my ideas (reflected in hard and long work) don’t result in the same expectations as my end-users. So from time to time feedback is a good trigger to come back to reality.



Feedback is helpful information or criticism that is given to someone to say what can be done to improve a performance, product, etc… In a Learning and Development context, both positive and negative feedback is crucial.

Nice to know, so does this mean I need to get feedback from everyone? Let’s say: no, this is not realistic.

How to organize getting feedback?

In my current project, the way to collect feedback is well organized and I like the approach. For each project a team of SPOCs has been asked to act as an ambassador for the project where providing feedback during the creation of the e-learning is only one of their responsibilities. These SPOCs belong to the end-user group so they know the business very well. Not surprised to tell the value it brings when working together with them.

They are the first people looking at the e-learning created by the project team. And yes, sometimes when we try to do our best too hard, they bring us back down to earth 😊. This brings us to the next step…

How to collect feedback?

Before providing all the materials to the team of SPOCs we get in contact with them in an online, live session. I still love having conversations with people 😊, and I think they love it too…

During this session, we inform them about our expectations, what they need to review, how they need to review when they need to come back with the feedback and what is going to happen with their feedback. Finally, they receive all practical information and last but not least, the name(s) of the contact person(s) for all questions. Now we share the project and it becomes ‘our’ project. I really feel the advantage of working like this: it creates better collaboration and understanding of the project. Meaning that everyone needs each other to succeed.

Working together = open communication

Getting people involved in your project without coming back on the outcomes should be a natural given. It’s something easy to forget when you are in the middle of a project trying to deal with deadlines. We try to regularly organize feedback meetings where we discuss the implemented changes or why we don’t make any changes. When talking openly about these topics, everyone feels involved and everyone better understands the decisions that were taken.


When delivering new e-learning for the audience of end-users, it’s good to know and to feel that this is something created with the support and collaboration of so many different people. Each one with their own personality, knowledge, …

I am happy to share my experience with this blog about the importance of getting feedback when creating e-learning material. At Amista, we use SAP Enable Now and SAP Litmos for the creation of digital learning material. SAP Enable Now is a very extensive content development software tool. If you want to discover more about our e-learning offering, download or brochure below or contact us

By Maggy Van Doorslaer, E-Learning Consultant

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