Blogs • 13 Oct 2021

Why feedback is so important when creating e-learnings?

For me every day is a new day for creating a new (or existing) attractive and animated e-learning. Not only to make it ‘look’ perfect but also to have it ‘efficient’ so that end users understand the goal of the e-learning. Saying this, it’s always a pleasure to receive feedback from the audience. Honestly, ‘always’… let’s call it ‘almost’ as sometimes my ideas (reflected in hard and long work) don’t result in the same expectations as my end users. So from time to time ‘feedback’ is a good trigger to come back to reality.


So first question to ask myself: what is feedback?


Feedback is helpful information or criticism that is given to someone to say what can be done to improve a performance, product, etc… In a Learning and Development context, both positive and negative feedback is crucial.

Nice to know, so does this mean I need to get feedback from everyone? Let’s say: no, this is not realistic.

How to organize getting feedback?

In my current project, the way to collect feedback is good organized and I like the approach. For each project a team of SPOC’s has been asked to act as an ambassador for the project where providing feedback during the creation of the e-learning is only one of their responsibilities.  These SPOC’s belong to the end user group so they know the business very well. Not surprised to tell the value it brings when working together with them .

They are the first people looking at the e-learning created by the project team. And yes, sometimes when we try to do our best too hard, they bring us back down to earth 😊. This brings us to the next step…

How to collect feedback?

Before providing all the materials to the team of SPOC’s we get in contact with them in an online, live session. I still love having conversations with people 😊, and I think they love it to…


During this session we inform them about our expectations, what they need to review, how they need to review, when they need to come back with the feedback and what is going to happen with their feedback. Finally, they receive all practical information and last but not least, the name(s) of the contact person(s) for all questions. Now we share the project and it becomes ‘our’ project. I really feel the advantage of working like this: it creates a better collaboration and understanding of the project. Meaning that everyone needs each other to succeed.

So, working together = open communication

Getting people involved in your project without coming back on the outcomes should be a natural given. It’s something easy to forget when you are in the middle of the project trying to deal with the deadlines. We try to regularly organise feedback meeting where we discuss the implemented changes or why we don’t made any changes. When talking openly about these topics, everyone feels involved and everyone better understands the decisions that were taken.


When delivering a new e-learning for the audience of end users, it’s good to know and to feel that this is something created with the support and collaboration of so many different people. Each one with their own personality, knowledge, …

I am happy to share my experience with this blog about the importance of getting feedback when creating an e-learning. 

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By Maggy Van Doorslaer, e-Learning Consultant

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