The CX Safari

Join us on this Customer
Experience expedition!

September 20, 2022
De Serre, Antwerp

Supported by

Why attend?

Dare to explore what omnichannel, real-time, personalization at scale means and deliver marketing moments that matter!

As businesses look for better ways to build relationships with their customers and deliver messages that are fast, personalized and effective, marketing & customer data platforms have become a key investment priority for customer experience leaders.

With that in mind, you will get insights on:
  • Marketing Automation: capturing data insights and delivering personalized messages to your customers at scale
  • Customer Identity and Access Management for channel integration: ensuring interoperability between systems and channels to offer a seamless experience and transfer of information at every touchpoint
  • Personalization: unlocking the potential of customer data to deliver the right information at the right time

Discover how to use SAP Customer Data tools to bring the right message at the right time in each channel. SAP Customer Data Platform allows you to create customer journeys by combining operational data with identity and consent, linked together with contextual and behavioral data.

What to expect?

Discover the big 5 of Customer Experience

Topic 1 - Act fast like a cheetah
Keynote: The impact of digital marketing on customer experience
By Carole Lamarque
Topic 2 - As loyal as a rhino
Multichannel Experience
From unknown visitors to loyal customers
Topic 3 - The elephant in the room
Demo: Customer Consent & Profile Management
Targeting the right customer with the right message at the right time using SAP Customer Data & Emarsys
Topic 4 - Make your customer the king of the jungle
Demo: Why personalized Customer Service matters
Increase customer satisfaction & trust via the SAP CX Suite
Topic 5 - Always be yourself, unless you can be a buffalo
Reference case: Capturing relevant Customer Data
See how NMBS is applying Marketing Automation via SAP Customer Data Cloud


13h - 14h

Registrations & welcome

14h - 14.45h

Keynote by Carole Lamarque

14.45h - 15.30h

Multichannel experience by Jamie Ward

15.30h - 16.10h

Demo: Customer Consent & Profile Management

16:10h - 16.30h

Refreshing break

16.30h - 17.10h

Demo: Why personalized Customer Service matters

17.10h - 17.45h

Reference case: Capturing relevant Customer Data

17.45h - 20h

Networking with drinks & bites
AND announcement winners!


Where and when?

De Serre,
Lange Gasthuisstraat 29/31
2000 Antwerpen

Tuesday, September 20, 2022

Welcome: 13h - 14h
Sessions: 14h - 18h
Networking drinks & bites: 18h - 20h

About the venue:

De Serre is an urban jungle in the heart of Antwerp. It's a beautiful green location that radiates peace and space. De Serre was elected in 2018 to be 1 of the 12 most beautiful event locations in Europe.

How to get there?

Check on Google Maps

De Serre is located right next to the Botanical Garden in the heart of Antwerp!

2 public car parks on walking distance
- Parking Oudaen
- Parking Indigo Antwerpen Nationale Bank

1 minute walk from the Meir
5 minutes walk from the Groenplaats
15 minutes walk from the Antwerp Train Station
Good accessibility with public transport

Ready to explore?

Learn more about turning anonymous visitors into known trusted customers using the SAP Customer Experience solutions!


Carole Lamarque

Carole Lamarque

CEO and Founding Partner of DUVAL UNION Innovative Marketing. Carole has +20 years of experience in extremely competitive markets and marketing at companies such as Shell, Proximus, Sanoma Media and Telenet.

Stephane Colin

Stephane Colin

Managing Partner at Amista. Stephane has a profound background in CRM systems and extensive knowledge of customer-centric SAP solutions. He worked for large multinationals during his career as a consultant.

Jamie Ward

Jamie Ward

Global GTM Lead Customer Data Solutions at SAP.

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Michiel Van Raemdonck

CDP & Marketing Automation Manager at NMBS.

Jimmy Laureys

Jimmy Laureys

Managing Partner at Amista. Jimmy has +20 years of experience with implementation projects centered around CRM, Marketing & Service. From a technical point of view, he has very extensive product knowledge of the SAP Customer Experience portfolio.

Pieter-Jan Deraedt

Pieter-Jan Deraedt

CEO at Amista. Pieter-Jan has been advising our customers around the use of SAP solutions from strategy to implementation and support.

More to be
announced soon!

The CX safari starts in


Do you dare to join us on this expedition?